Category affinity is just one of the many profile attributes that are collected and scored out-of-the-box. Environment. categoryId parameter. product. Adobe Target. Hope this helps! ~Rohit Learn how to use category affinity with Adobe Target by using the Category Affinity documentation in Adobe Experience League. for example, category page - XYZ subcategory inside XYZ - ABC article 1, article 2, and article 3 are the final 3 pages. Learn. Learn about category affinity in Adobe Target that automatically captures categories a user visits and then calculates the user's affinity for the category so it can be targeted and segmented on. Adobe Target is the Adobe Experience Cloud solution that provides everything you need to tailor and personalize your customers’ experiences. Learn how to tailor and personalize your customers' experience to maximize revenue on your web and mobile sites, apps, social media, and other digital channels. Model serving is how Target. Level 2 8/20/19 9:00:39 AM. Courses Recommended courses Tutorials Certification Events Instructor-led training Browse content library View all learning optionsCommunity home Advertising Analytics Audience Manager Campaign Classic v7 & Campaign v8 Campaign Standard Developer Experience Cloud Experience Manager Sites & More Experience Platform Journey Optimizer Target Real-Time Customer Data Platform Workfront Creative Cloud Document Cloud Commerce Marketo EngageSign In. . Environment Adobe Target. I can see this data in the mbox JSON file that's being loaded on. Customer profiles and segmentation creates progressive unified profiles that allow you to target your messaging with confidence. Learn. However, one problem I am facing is with the feeds which is an important. 17 hours ago · Affinity Universal Licence | $159. But, is there any way to get first category, second category etc values as well by doing something sim. Watch this session recording, browse the session materials,. This in turn accelerates your business, as you text. Mark as New;For those who are interessted in the solution, I used following script: document. . The visitor is identified based on mboxpcid or mcid or thirdpartyid. once you store category affinity array in profile script, fetch it into your code using "${user. Target. Category affinity helps to ensure that content is targeted to visitors who are most likely to act on that information. You can use profile script to fetch category affinity array using "user. Target. Thanks @jmagnusson @jmosbaug and @frager1 for joining us today! This Question was posted by Target Community Member @jsvasu : " I have enabled some configurations in Launch and Adobe Target to capture the category affinity of users but it's not working for me. 28-08-2023 13:11 PDT. Category affinity - size of audience. brand. This helps to ensure that content is targeted to visitors who are most likely to act on. Drag and drop Visitor Profile into the audience builder pane. addEventListener(adobe. You can record category information by passing it as the mbox parameter user. Now create an audience using category affinity. This tutorial is intended for AEM / Adobe Target / Adobe Launch rookies and should help to use the Adobe Target feature "Category Affinity". The best alternative to Adobe Photoshop — Affinity offers a tailored design for iPad with the same features as its. Courses Recommended courses Tutorials Certification Events Instructor-led training Browse content library View all learning optionsCreate a profile attribute comparison audience. Learn how Adobe Target works, including information about the JavaScript libraries (Adobe Experience Platform Web SDK and at. For example, visitors who viewed several articles on your website about a particular subject could be presented with content related to that subject. Advertising Cloud Analytics Audience Manager Campaign Campaign Standard Experience Cloud Experience Manager Sites & More Experience Platform I/O Cloud Extensibility Target Creative Cloud Document Cloud Magento Marketo Workfront, an Adobe companyAll Audience Manager segments will be auto-shared with Target as soon as they are created. Sign In. Adobe Experience League | Community. Finally create audience under audience -> visitor profile -> category affinity . I'm thinking that should you need a "multi-faceted" category affinity, you'll probably be recommended to get Adobe Target Premium and use the Recommendations functionality there. entity. Cannot Index the Adobe Target Documentation. First you will set up a few extra data elements for a profile attribute, entity attribute, category value and then construct the data object which is used to pass non-XDM data: target. This helps to ensure that content is targeted to visitors who are most likely to act on that information. Activity Type. Campaign Classic: Integration of Data Lake with Adobe Campaign SFTP; Target: Recommendation results on the basis of recommendation designs; Adobe Target: How do you use Category Affinity? Does Adobe Audience Manager collect Adobe Analytics’ video analytics/heartbeat tracking? List of fragment not displaying in the Email. 2. Analytics integration Integrating Adobe Target with Adobe Analytics lets you. entity. Auto-Allocate. After 90 days of inactivity, visitor will always be as a new visitor. When a visitor enters an Automated Personalization or Auto-Target activity, a snapshot of information is passed. Courses Recommended courses Tutorials Certification Events Instructor-led training Browse content library View all learning options. 23 Update: We now support Single-Sign-On (SSO) in the Chrome Extension for all MiaProva customers. target. When adding an audience, drag and drop Visitor Profile, then choose the parameter you use want to use to target your activity. We often use “the art of the possible” and “Adobe Target” in the same breath. 1. You can use profile script to fetch category affinity array using "user. If the desired parameter does. With his consent, posted them here so that they can reach as many as possible who are new to Adobe Target. Experience Targeting is a first step into the world of personalization and often begins with A/B testing. I believe that the reason that "one" is not present here is that Adobe Target's affinity category algorithm truncates any category beyond five. . Adobe Campaign Classic. Any hint or ideas in approaching that will be helpful. You can use a WYSIWYG editor, called the Visual Experience Composer (VEC), or a non-visual interface, the Form-based Experience Composer, to create,. This lesson is part of the Implement Adobe Experience Cloud with Web SDK tutorial. If possible Can you fill the First Row as an example till "entity. In the Target interface, click Audiences > Create Audience. Category affinity is just one of the many profile attributes that are collected and scored out-of-the-box. Campaign Classic: Integration of Data Lake with Adobe Campaign SFTP; Target: Recommendation results on the basis of recommendation designs; Adobe Target: How do you use Category Affinity? Does Adobe Audience Manager collect Adobe Analytics’ video analytics/heartbeat tracking? List of fragment not displaying in the Email. I've looked at the Ta. Only report suites that are provisioned to. Adobe Target Standard includes the following components and functionality in the Target section of the Adobe Experience Cloud user interface: A/B testing with the. Two of the options offer near real-time qualification, and the other is used for long-term behavior qualification. Actual Call means a single request made by or on behalf of Customer that results in data being sent to Adobe servers for processing. Experience Targeting, including geotargeting, is valuable for defining rules that target a specific experience or content to a particular audience. Powered by Adobe Sensei, Auto-Target appears as an option in the Adobe Target UI when preparing an A/B/N test. parameters. Category affinity helps to ensure that content is targeted to visitors who are most likely to act on that information. Description Environment. categoryId=clothing,shoes,nike,running,nike clothing,nike shoes,nike running shoes user. Unable to create a Target Audience based on cookie value. 0. e. A visitor’s activity in one session, such as which category they view most often,. productInfo. Adobe doesn’t collect any PII data itself. Send the affinities via Adobe Launch to Adobe Target. Hi ! Target cookie will expire after 90 days of inactivity (or the respective visitor profile lifetime of the account), so target will no longer have the information about this user. You can also target custom profile parameters and user. There is no Out-of-the-box (OOTB) option to export assets to Target. The category affinity feature in Adobe Target automatically captures the categories on your site that a user visits and then calculates the user’s affinity for each category so it can be targeted and segmented on. Category Affinity The category affinity feature in Target automatically captures the categories users visit and then calculates the users' affinity for the category for targeting purposes. However, I'm not finding a way to validate that categories are being captured properly, view what my visitor ID category affinity is, etc. - 325593 - 2. Chapter 6: Easily avoidable pitfalls. What is the goal: As a marketer, I would like to identify the interests of my customers via their surfing behaviour on my website, put these customers into segments and finally serve these with. Hey All, We have implemented Category Affinity on our site, and for some reason it is returning two "Category Affinities". Hi Kamesh, Below link has more information on the same: Category Affinity Since you are on Target Standard, you can use user. Similar to at. This technical implementation guide provides information about the reference architecture, guidelines, configuration steps and tests that implementation specialists need to follow while integrating Audience Manager with Campaign. Choose the parameter you use want to use to target your activity. Open the network log and find the Target requests--search "json?mbox" and open the second request--the one associated with the Adobe Target event. Sign In. Hi , You could make use of category affinity in this case. 0. Create audiences in Adobe Target to target visitors who meet specific profile parameters. Click Create Criteria > Create Criteria. Campaign Classic: Integration of Data Lake with Adobe Campaign SFTP; Target: Recommendation results on the basis of recommendation designs; Adobe Target: How do you use Category Affinity? Does Adobe Audience Manager collect Adobe Analytics’ video analytics/heartbeat tracking? List of fragment not displaying in the Email. Analytics integration Integrating Adobe Target with Adobe Analytics lets you personalise more deeply, letting you drive real data-driven optimisation on your website with a unified view. Category affinity is just one of the many profile attributes that are collected and scored out-of-the-box. When this value is set then the browser would use what is set in max-age and other caches would respect the s-maxage setting instead. An mbox parameter to sync a customer ID to Target’s mboxPCID. (double/single quotes are. Of times user visits different categories. I understand the category affinity algorithm and how it works. Level 6. Description. Adobe Target Standard includes the following components and functionality in the Target section of the Adobe Experience Cloud user interface: A/B testing with the enhancement of auto-allocate, multivariate testing, rules-based targeting, geo-targeting, and server side optimization (otherwise known as optimization via APIs). SCORE REVENUE. 0. How to use category affinity. name. Please take some time and attentively read this documentation article: Category affinity Example: user. target object in the Platform Web SDK sendEvent command payload. For granularity, you can add a 2nd dimension to the category like so: scarves:silk scarves:cotton t-shirts:cotton t-shirt:linen etc. Now create an audience using category affinity. A means of formal administering enterprise-wide user access to Target. HOWEVER, we have verified that the value incrementing different Category Affinities happens on the same brand site. . If I was able to parse the library correctly, the problem is in the rules configuration. Last update: 2023-09-11. productInfo. the favorite articel to a user. I've looked at the Ta. This ID can then be used to add information via the Profile APIs and Customer Attributes. . Does Target Recommendations API supports multi-value fields? | Adobe. That’s exactly what Auto-Target does. Sign In. Hope you have a wonderful day. 99. For those who are interessted in the solution, I used following script: document. categoryAffinities" and then consider first element of array as first favorite category, second as a second and so on. jsvasu. Share your feedback and help influence the future product roadmap for Adobe Target! Sign Up Now. Experience League | Community. Category affinity would also work for the returning visitors on the page. Basis score target will create category affinity array of top 5 categories. Advertising Cloud Analytics Audience Manager Campaign Classic v7 & Campaign v8 Campaign Standard Developer Cloud Extensibility Experience Cloud Experience Manager Sites & More Experience Platform Journey Optimizer Target Workfront Creative Cloud Document Cloud Commerce Marketo EngageSign In. I was able to make progress in my test site and can see it working to some extent. That’s because Adobe Target lets brands leverage artificial intelligence (AI) powered by Adobe Sensei to more deeply personalize the experiences they deliver their customers. Session Details: [S818] NVIDIA’s Innovative Approach to Target Recommendations Get a deep dive into NVIDIA’s innovative approach to Adobe Target Recommendations and learn how. Target cookie will expire after 90 days of inactivity (or the respective visitor profile lifetime of the account), so target will no longer have the information about this user. In order to get the affinities to Adobe Target, we leverage Adobe Launch. Integration. Profile Script 02 - 2nd Affinity Category: The 'user. I'm getting started with Category Affinity using Launch, and I think I've got it set up correctly based on the documentation I've found. However, I'm not finding a way to validate that categories are being captured properly, view what my visitor ID category affinity is, etc. Courses Recommended courses Tutorials Certification Events Instructor-led training Browse content library Recommended courses Tutorials Certification Events Instructor-led training Browse content libraryThis tutorial is intended for AEM / Adobe Target / Adobe Launch rookies and should help to use the Adobe Target feature "Category Affinity". View all features. I am facing a hard time getting first category, second category etc. Analytics integration Integrating Adobe Target with Adobe Analytics lets you personalize more deeply, letting you drive real. Category Affinity. Category affinity is just one of the many profile attributes that are collected and scored out-of-the-box. productInfo. for example, user. How the affinity is calculated can be referenced in the. Resolution. Category affinity: Send category-viewed information to Target to build knowledge of the user’s affinity to particular site categories; 3rd-party data: Send information from 3rd-party data sources, such as weather targeting providers, account data (for example, DemandBase), demographic data (for example Experian), and more. entity. Can you elaborate more on the query you are looking for? However here are more details on Category Affinity > Ca. To use the extension, click the Visual Editing Helper browser extension icon ( ) in your Chrome browser’s toolbar while in the VEC or QA Mode. 80 (coming in early 2020), Adobe Target will continue to work with the browser owners to help preserve. I will keep you posted on what i find. . Category affinity would also work for the returning visitors on the page. id mapped to digitalData. product. The more you visit any category it'll get scored more and rank higher as compared to other categories. Learn. Learn how to tailor and personalize your customers' experience to maximize revenue on your web and mobile sites, apps, social media, and other digital channels. . Issue Client couldn’t find product information in the Target UI under Recommendations › Catalog Search. Here is how category affinity works: Reference the Category Affinity documentation in Adobe Experience League. Courses Recommended courses Tutorials Certification Events Instructor-led training Browse content library View all learning options Recommended courses Tutorials Certification Events Instructor-led training Browse content library View all learning optionsNow create an audience using category affinity. Learn how to implement Adobe Target using Platform Web SDK. I'm wondering if it's possible to read that data using JavaScript rather than using Target's built-in category affinity options. Yes, i guess user category affinity is passed in response tokens you'll need to do some JavaScript code to read response tokens and push those values into datalayer. Target does not calculate the size of the audience in this case. First you will set up a few extra data elements for a profile attribute, entity attribute, category value and then construct the data object which is used to pass non-XDM data: target. . Sign In. category parameter? Also, is creating a category affinity audience enough or do I need to have user. If the data of concern was in the referrer URL only, then it should not be an issue as the referrer URL is not stored. js). User. product. Campaign Classic: Integration of Data Lake with Adobe Campaign SFTP; Target: Recommendation results on the basis of recommendation designs; Adobe Target: How do you use Category Affinity; Does Adobe Audience Manager collect Adobe Analytics’ video analytics/heartbeat tracking? List of fragment not displaying in the Email. Courses Tutorials Events Instructor-led training Browse content library View all learning optionsSign In. - ADOBE TARGET CUSTOMER INTERVIEWS - Share your feedback and help influence the future product roadmap for Adobe Target!. category parameter? Also, is creating a category affinity audience enough or do I need to have user. I can see this data in the mbox JSON file that's being loaded on. This also incremented '7664'. Issue/Symptoms Can the category affinity algorithm be utilized across more than one attribute? Currently, I have category affinity configured to retrieve the page category name (e. categoryId by itself as an mbox parameter in my audience rules, as opposed to using the standalone category affinity algorithm? Suppose us. skuCampaign Classic: Integration of Data Lake with Adobe Campaign SFTP; Target: Recommendation results on the basis of recommendation designs; Adobe Target: How do you use Category Affinity? Does Adobe Audience Manager collect Adobe Analytics’ video analytics/heartbeat tracking? List of fragment not displaying in the Email. Before you start using Adobe Target Recommendations, you must complete several steps. Experiment & learn Experiment & learn A/B Testing; Multivariate testingCampaign Classic: Integration of Data Lake with Adobe Campaign SFTP; Target: Recommendation results on the basis of recommendation designs; Adobe Target: How do you use Category Affinity; Does Adobe Audience Manager collect Adobe Analytics’ video analytics/heartbeat tracking? List of fragment not displaying in the Email. Click Offers to open the library. Experiment & learn Experiment & learn. Major sporting goods brand generates $6. Get data into Target using page parameters. Can you elaborate more on the query you are looking for? However here are more details on Category Affinity > Category affinity. Category affinity is just one of the many profile attributes that are collected and scored out-of-the-box. The category affinity feature in Adobe Target automatically captures the categories on your site that a user visits and then calculates the user’s affinity for each category so it can be targeted and segmented on. From the Visitor Profile drop-down list, choose an attribute: From the Choose Comparison Type drop-down list, choose Attribute. productInfo. This in turn accelerates your business, as you text. Hi, I am new to Target. Now, when the user navigates your site, the category affinity array could look like this: [scarves:cotton, t-shirts:cotton, t-shirts:linen, t-shirts:silk, bedsheets:cotton] With this, you can see the visitor has an affinity for t-shirts, and also affinity for cotton products. I'm getting started with Category Affinity using Launch, and I think I've got it set up correctly based on the documentation I've found. I'm wondering if it's possible to read that data using JavaScript rather than using Target's built-in category affinity options. After having already implemented Category Affinity (through Adobe Launch) on the website following the guidelines in the Category Affinity article (in the Adobe Target Documentation in Adobe Experience League), you see that the category information is correctly passed in the call to Adobe. Leverage Feed for recommendation based on Category Affinity in Personalization. DescriptionHello all, I am using category affinity to deliver content to audience based on the favorite category of the user. Join us WEDNESDAY, 6/7/23 @8am PT for the next Adobe Target Community Q&A Coffee Break! Bill Ozinga, John Mosbaugh, Justin Patrick, and Eric Thibeault will be taking all of your Target Recommendations questions in the chat ~ learn more and register today!. I created a rule in Launch and configured category affinity as mbox param using "user. e. Subscribed!I am not sure if i can use category affinity here as i don’t want to drop the score of any affinity. Several rules can be defined in an activity to deliver different content variations. Read real-world use cases of Experience Cloud products written by your peersWhat is the difference between Favorite Category and First Category in Category Affinity? Do both reference user. Model training is the process of how recommendations are generated by the Adobe Target learning algorithms. But is it possible to get this information out of Adobe Target, e. However, I'm not finding a way to validate that categories are being captured properly, view what my visitor ID category affinity is, etc. Sign In. addEventListener(adobe. Mihnea Docea | Techni. However, I'm not finding a way to validate that categories are being captured properly, view what my visitor ID category affinity is, etc. Reference the Pass Parameters to a global mbox in Adobe Developer documentation. Benefits of methodHi Tanvi, In the below document, it is mentioned Target cookie expires after 2 years: - 363185Sign In. As Adobe Experience Manager (AEM) should be your centralized Digital Asset Management (DAM), it is ideal to host assets in AEM and use the link of the asset to replace an asset in Target to avoid the. Entities can include products, content (articles, slide shows, images, movies, and television shows), job listings, restaurants, and so forth. Learn how to create audiences in Adobe Target to target visitors who meet specific profile parameters such as new or returning visitor, category affinity, and more. You can use profile variables or mbox parameters to use that as a condition. categoryId". Category affinity is just one of the many profile attributes that are collected and scored out-of-the-box. To remove any segment from Target, you need to delete that segment from Audience Manager. Experience Targeting, including geotargeting, is valuable for defining rules that target a specific experience or content to a particular audience. are mandatory right? Also, you missed answering my one question twice about the CSV URL. jsvasu. Adobe Experience Platform Web SDK can deliver and render personalized experiences managed in Adobe Target to the web channel. g. How the affinity is calculated can be referenced in the same Category. Is knowledgeable in stats. Chapter 3: Develop your testing and personalization ideas. It seems to consistently tally one affinity, though it will change across. Description. Category values for category affinity; Create data elements for Target parameters. A customer ID is an ID your company uses to track visitors, such as a CRM ID, membership ID, or something similar. Category Affinity. "Category Affinity" and "Affinity Match Table". js to Web SDK implementation. Benefits; Features; Compare. 0. Now, in audience you'll need to create audience as you showed in screenshot. In Adobe Target success metrics are parameters used to measure the success of an activity. In order to get the affinities to Adobe Target, we leverage Adobe Launch. Level 7. Experience Targeting (XT) delivers content to a specific audience based on a set of marketer-defined rules and criteria. Sign In. Name :. A user profile contains demographic and behavioral information of a web page visitor. This tutorial is intended for AEM / Adobe Target / Adobe Launch rookies and should help to use the Adobe Target feature "Category Affinity". I was originally looking at /b/ss/, which I see now is just for. Deliver experiences across web, including SPAs, and mobile channels, as well as non-browser based Internet of Things (IoT) devices such as a connected TV, kiosk, or in-store digital screen. . g. DescriptionSign In. Learn how to send mbox, profile, and entity parameters to Adobe Target using Experience Platform Web SDK. Now create an audience using category affinity. Issue/Symptoms Can the category affinity algorithm be utilized across more than one attribute? Currently, I have category affinity configured to retrieve the page category name (e. In the Recommended Algorithm section, select Item Based from the Algorithm Type list. Features. categoryId, an mbox parameter assigned on a product page. Check at the OS level if the AEM java process is causing high CPU utilization: If AEM is causing high CPU utilization then run the out-of-the-box profiling tool for a few minutes and analyze the result. . I'm trying to work with user profile data (category affinity specifically) to implement a custom solution. Issue/Symptoms. Campaign Classic: Integration of Data Lake with Adobe Campaign SFTP; Target: Recommendation results on the basis of recommendation designs; Adobe Target: How do you use Category Affinity? Does Adobe Audience Manager collect Adobe Analytics’ video analytics/heartbeat tracking? List of fragment not displaying in the Email. If I was able to parse the library correctly, the problem is in the rules configuration. The category affinity feature in Adobe target automatically captures the categories a user visits and then calculates the user's affinity for the category so it can be targeted and segmented on. I created a rule in Launch and configured category affinity as mbox param using "user. These attributes are stored in the visitor’s profile to provide information about the visitor that can be used in your activities. Category affinity Capture the categories a user visits and use them for future targeting and segmentation. Category affinity Passing category affinity information into Target. Category affinity: The category affinity feature in Adobe Target automatically captures the categories on your site that a user visits and then calculates the user’s affinity for each category so it can be targeted and segmented on. id mapped to digitalData. . In DTM, I had a page load rule that would set the global mbox parameters based off of a data element: I duplicated this in Launch, to no avail: What I've tried so far: I can confirm through the debugger tha. Tip 5: Give users the level of access they need to do their job. Learn. Fill in the information in the Basic Information section. First you will set up a few extra data elements for a profile attribute, entity attribute, category value and then construct the data object which is used to pass non-XDM data: target. Attend local and virtual eventsHi, Is it still the case that we cannot know the audience size upfront? Or is there a way to find this back for example in Adobe Analytics? Thanks for your reaction, CynthiaImplement in Target. profilescriptname}". To pass the AEM Tags into Adobe Launch we create a new Data Element "Category Affinity". A marketer runs an A/B test, and through the use of reporting audiences discovers that different experiences resonate with different audiences. This helps to ensure that content is targeted to visitors who are most likely to act on that information. Learn. Category affinity would also work for the returning visitors on the page. Thanks for quick reply - yes I have implemented that function to ready the category id from page category and i see this in my network tab - - 276887. Adobe Target. Issue/Symptoms. For example, visitors who viewed several articles on your website about a particular subject are presented with content related to that subject. However, one problem I am facing is with the. Environment. Topics: Release Notes. Entities refer to the items you want to recommend. Features. All calls made by Target to Audience Manager to pull. Courses Tutorials Events Instructor-led training View all learning options. I am trying to show recommendation based on category affinity. You can use a WYSIWYG editor, called the Visual Experience Composer (VEC), or a non-visual interface, the Form-based Experience Composer, to create,. Send the affinities via Adobe Launch to Adobe Target. For example, if I setup a campaign that targets those who's favourite category is shoes, how can I see how many. Learn. A user profile contains demographic and behavioral information of a web page visitor. The Target Traces tab does not appear in Adobe Experience Platform Debugger. Ran an average of 10 activities per month. If the desired parameter does not display. You can also target custom profile parameters and user. Target. categoryId". (Optional) Click Add Rule to add an additional search rule. g. Once the information starts populating in Target, you can need to create an audience to target the visitors. Issue/Symptoms. Report; How can we build recommendation activity to recommend content like whitepapers, & blogs on the basis of product category affinity? What does it involve to implement? Topics. Adobe Target also delivers that better personalization to new digital. Target welcome kit overview. You can see this after reviewing the generated SQL code. id mapped to digitalData. ; mboxpcid is basically generated by the Target tag on customer’s web page, and we write a cookie for that visitor, so we know whether this. your developer would help you better with reading adobe target response tokens and pushing it into datalayerTarget cookie will expire after 90 days of inactivity (or the respective visitor profile lifetime of the account), so target will no longer have the information about this user. Profile parameters. product. Experiment & learn Experiment & learn A/B Testing; Multivariate testingCampaign Classic: Integration of Data Lake with Adobe Campaign SFTP; Target: Recommendation results on the basis of recommendation designs; Adobe Target: How do you use Category Affinity? Does Adobe Audience Manager collect Adobe Analytics’ video analytics/heartbeat tracking? List of fragment not displaying in the Email. Using the array, we can return any. Has a short time frame. This article also introduces the various activity types that you can create using Target. As the visitor continues to browse, or returns for another session, the. Learn. Adobe Target automatically collects and uses various data to build its personalization algorithms in Automated Personalization (AP) and Auto-Target (AT) activities. The category affinity feature in Adobe target automatically captures the categories a user visits and then calculates the user's affinity for the category so it can be targeted and segmented on. on all subcategory -> article page pass user. categoryId for the pages. Adobe Target. For example, visitors who viewed several articles on your website about a particular subject could be presented with content related to that subject. 0. This helps to ensure that content is targeted to visitors who are most likely to act on that information. Category affinity would also work for the returning visitors on the page. Analytics integration Integrating Adobe Target with Adobe Analytics lets you personalise more deeply, letting you drive real data-driven optimisation on your website with a unified view.